To launch the Galaxy Z Series to Gen Z, Samsung hit the road. Together with ACE agency and Chase Amsterdam, they created a campus tour that was more than just a snack stop.
A custom-built foodtruck — produced by All Day — served up Korean street food with a twist: powered by AI, it challenged students to team up, play, and connect before earning their meal. From Delft to Groningen, the truck rolled across campuses at the start of the academic year, turning ordinary intro weeks into something unforgettable.