To celebrate the Dutch women’s football team, Nike introduced a bold symbol: an orange tulip with thorns a mix of beauty, strength and pure Dutch attitude.

Across three flower stalls in the heart of Amsterdam, Nike handed out these custom tulips to locals and passers-by, turning ordinary market stands into eye-catching brand moments.

Together with Wink, All Day Productions handled the fabrication, production, signing and logistics making sure every stall, stem and thorn delivered the message loud and clear.

A tribute rooted in Dutch culture with a sharp edge.