We brought The Corner to life at the Dappermarkt — a two-day pop-up activation and a true love letter to Amsterdam East. Together with Nimu Agency and Home, Zalando took over one of the city’s most iconic markets and turned it into a vibrant playground where local style, culture and creativity collided.

All Day Productions handled event production, fabrication and technical production — making sure every detail hit just right. From structures to signage, from build to breakdown, we kept things smooth, tight and full of Amsterdam flavour. A brand activation that felt less like marketing and more like a weekend with friends — right in the heart of Oost.