At ISPO Munich 2024, WINK and All Day Productions teamed up to create a show-stopping booth for LYCRA. This immersive experience whisked visitors away on a journey from farm to factory, unveiling the sustainable secrets of the original stretch fiber. The stand was a tactile playground, brimming with engaging content that not only showcased LYCRA’s eco-friendly innovations but also sparked excitement and new orders at one of the world’s largest fashion fairs.