Enter FUNDOM: ESPRIT’s answer to identifying the fans and subcultures that animate their brand. This series traverses Europe, showcasing various subcultures and their enthusiastic followers. The idea of a collaboration between High Snobiety x Esprit was conceived by the creative minds at
CAYA Studios. They tasked us with transforming the concept into a modular, traveling pop-up experience.

We designed several multi-purpose items to create a unique yet consistent decor for various locations across Europe. The result is a distinctive but similar setup in Paris, London, Copenhagen, and our hometown of Amsterdam.